It began with a spark
Before MomBoss became a movement, it was simply a spark — a desire to create a space where women in business could lift one another higher. From that spark, a powerful community began to grow.
How it all began
MomBoss was founded in March 2019 by Lauren van Rooyen, a South African entrepreneur living in Kenya at the time.
What started as a supportive Facebook community for women in business quickly grew into something far more powerful — a network of women uplifting one another through shared knowledge, referrals, and daily visibility.
The groups become the heart
At the heart of MomBoss are our vibrant Facebook Groups, where thousands of women across East Africa have not only grown their businesses but truly thrived.
Through consistent marketing opportunities, peer support, and a trusted audience, countless members have built sustainable income streams and lasting business connections.
A household name in Kenya
Today, MomBoss is a household name in Kenya. Known for reliability, integrity, and strong quality standards, the MomBoss Kenya groups have become a trusted destination for:
- Business advertising
- Shopping and product discovery
- Referrals and recommendations
- Community support
The Universe expands
In 2025 we expanded our reach even further by launching the MomBoss Universe WhatsApp Channel — showcasing member promotions, events, and business announcements to an even wider audience.
While MomBoss remains proudly women-focused, the WhatsApp channel is open to all genders, and advertising opportunities are available to anyone wanting to connect with our engaged community.
And so, MomBoss Universe was born
A dynamic space created for women, by women — where visibility meets opportunity and community fuels growth. The Mall, the AI team, One Day Only, events, Ready-to-Go stores: real tools for real queens.
Whether you’re building a side hustle, scaling an established brand, or taking your first brave step into online business — you belong here.
Be part of the next chapter
If you’re a woman living in Kenya, we warmly invite you to join our communities — and everyone is welcome on the WhatsApp Channel.
Want the full picture? Visit the About showroom →